Introduction: Enhancing the Venue Experience with LED Displays

Chatswood Hotel has been a cornerstone of the local hospitality scene for decades, providing great food, drinks, and entertainment to patrons in Sydney’s North Shore. However, with changing customer expectations and the growing importance of immersive venue experiences, we knew we needed to invest in high-quality visual technology to remain competitive.

We considered several options, including traditional projection systems, but quickly realized that LED display technology offered a far superior experience—delivering brighter visuals, improved durability, and superior performance in all lighting conditions.

For us, Smart Wall Systems (SWS) was the obvious choice. Their team provided a turnkey solution, guiding us from selection to installation and post-sales support. Their expertise ensured that we could create an unparalleled entertainment experience for our customers.

The Challenge: Overcoming Ambient Light & Enhancing Customer Engagement

As a pub with a vibrant beer garden and indoor sports lounge, we needed a visual solution that could cut through daylight glare and evening ambient lighting, ensuring customers enjoyed a cinematic experience at any time of day.

The main challenges we faced:

• Projectors failed in bright outdoor settings – visuals became washed out, and image quality deteriorated.
• Traditional screens lacked scale and impact, limiting the ability to create an immersive experience.
• Customer engagement was key, and we needed a solution that enhanced the venue’s appeal and increased dwell time.

The Solution: High-Impact LED Video Walls for Inside & Outside

After consulting with Smart Wall Systems, we decided to install:

• 5m x 2m Outdoor LED All-Weather Screen – Garden Bar

A crystal-clear, high-resolution LED screen, designed to thrive in an outdoor environment. This installation transformed our beer garden into a premium social hub, drawing in crowds for live sports, music events, and promotions.

Why LED Over Projection?

• Unmatched brightness – The screen performs brilliantly in daylight, creating sharp, high-contrast images that cut through ambient light.
• All-weather durability – Built to withstand rain, heat, and wind, ensuring year-round reliability.
• Increased foot traffic & engagement – Customers now stay longer to enjoy the big-screen entertainment.

4m x 2m Indoor Video Wall with Split-Screen Technology – Sports Lounge

We also invested in a versatile indoor LED video wall, allowing us to show multiple live sports simultaneously. This means:

• MMA fans and football fans no longer have to choose—we display both at the same time, keeping everyone happy.
• Crystal-clear visuals and dynamic screen layouts allow us to maximize engagement for big events like the UFC, Premier League, NRL, and AFL.
• A more immersive experience compared to LCD panels, offering seamless visuals with no distracting bezels.

The Impact: Driving Revenue & Customer Loyalty

Since installing our LED screens, we’ve seen measurable improvements across multiple areas:

1. Higher Food, Beverage, & Gaming Turnover

Customers stay longer and spend more. With live sports and events creating an electrifying atmosphere, we’ve seen a noticeable uptick in food, beverage, and gaming revenue.

2. Improved Customer Loyalty & Word-of-Mouth Marketing

Patrons rave about the venue, with our beer garden and sports lounge becoming go-to destinations for game nights, major events, and social meetups. This has helped us rebuild our customer base post-pandemic.

3. Stronger Internal Marketing & Upselling

With SWS’s digital content flexibility, we can integrate promotional content alongside sports coverage, helping us upsell customers to food specials, drink promotions, and exclusive events. The LED walls double as an in-house marketing tool, giving us greater control over advertising.

Why Smart Wall Systems? The SWS Difference

Choosing Smart Wall Systems was an easy decision. Their responsiveness, technical expertise, and commitment to post-installation support made the entire process seamless.

• Professional Guidance: The SWS team helped us choose the right screen sizes, resolutions, and installation setup for our unique venue layout.
• Fast & Efficient Installation: Minimal downtime, expert mounting, and calibration to ensure the best viewing experience.
• Staff Training & Post-Sales Support: Their team trained our staff on how to manage, tweak, and schedule content, ensuring our LED walls deliver the best possible experience for customers.

The ongoing technical support has been outstanding—whenever we needed adjustments, the SWS team was quick to assist and fine-tune the system.

Final Thoughts: A Game-Changer for Chatswood Hotel

The investment in LED technology has been a game-changer for Chatswood Hotel. The combination of an outdoor LED wall in our garden bar and a split-screen sports lounge display has completely transformed the customer experience.

For any pub, club, or entertainment venue looking to enhance engagement, drive revenue, and create an unforgettable experience, LED displays are the future. And if you’re going LED, Smart Wall Systems is the only choice.

Myles Docker
Owner, Chatswood Hotel